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Why must enterprises participate in the exhibition?
Now in the environment of market economy, enterprises have a variety of marketing models, and different marketing models can be said to be dazzling. However, no matter how big the enterprise is, no matter what kind of customer group it faces, the exhibition provides you with a good platform and opportunity for business expansion. In many kinds of marketing methods, the exhibition is one of the most efficient marketing methods, which is of great help to the enterprise.
1. Meet lots of potential users
Previous research has shown that, based on the average number of visits to an exhibitor's booth, only 12% received a call from the company's sales staff in the 12 months before the show; 88% are new potential customers, and on this basis, the exhibition also brings some high-level customers for exhibitors. There is no doubt that this is a great opportunity for exhibitors to promote.
2. Save time and get more done with less
This also verifies the previous article, in a few days of exhibition, exhibitors contact with potential customers than its 6 months or even 1 year can contact the number of customers; What's more, face-to-face communication with potential customers is an important means to quickly build trust, which saves a lot of time and cost compared to online communication or offline house-to-house visits in the past.
3. Show the competitiveness and strength of the enterprise
In addition to the exhibition, exhibitors rarely have the opportunity to show on the same occasion as their competitors. The exhibition provides an excellent opportunity for exhibitors to show their strength in front of the competition. Visitors to the exhibition can also compare suppliers.
In addition, some exhibitions will be valued by local leaders and come to visit during the exhibition, which is also a good opportunity to show the strength of the enterprise! In addition to local leaders, most exhibitions usually attract a lot of media attention, using the media to promote their own enterprises is also a rare opportunity for exhibitors.
4. Harmonious local customer relations
Whether it is domestic trade or foreign trade, many customers who are not in the local area of the enterprise, the maintenance of daily relationships is only telephone and mail, etc., limited by the region, rarely able to face to face communication, if there is an exhibition in the area of the customer, it is a good opportunity, in addition to you can go to the exhibition publicity, you can sit down and chat with customers face to face to narrow the distance between each other.
5. Understand industry trends and customer needs
In the era of globalization, it is impossible for enterprises to turn a blind eye to the progress and breakthrough of their peers in the field of technology, after all, it is tantamount to isolation, and the result is bound to be eliminated in the long-term competition or corporate decline. The display of technological innovation in the industry exhibition can allow enterprises to see their shortcomings and gaps, and see the development trend of the industry.
1. Meet lots of potential users
Previous research has shown that, based on the average number of visits to an exhibitor's booth, only 12% received a call from the company's sales staff in the 12 months before the show; 88% are new potential customers, and on this basis, the exhibition also brings some high-level customers for exhibitors. There is no doubt that this is a great opportunity for exhibitors to promote.
2. Save time and get more done with less
This also verifies the previous article, in a few days of exhibition, exhibitors contact with potential customers than its 6 months or even 1 year can contact the number of customers; What's more, face-to-face communication with potential customers is an important means to quickly build trust, which saves a lot of time and cost compared to online communication or offline house-to-house visits in the past.
3. Show the competitiveness and strength of the enterprise
In addition to the exhibition, exhibitors rarely have the opportunity to show on the same occasion as their competitors. The exhibition provides an excellent opportunity for exhibitors to show their strength in front of the competition. Visitors to the exhibition can also compare suppliers.
In addition, some exhibitions will be valued by local leaders and come to visit during the exhibition, which is also a good opportunity to show the strength of the enterprise! In addition to local leaders, most exhibitions usually attract a lot of media attention, using the media to promote their own enterprises is also a rare opportunity for exhibitors.
4. Harmonious local customer relations
Whether it is domestic trade or foreign trade, many customers who are not in the local area of the enterprise, the maintenance of daily relationships is only telephone and mail, etc., limited by the region, rarely able to face to face communication, if there is an exhibition in the area of the customer, it is a good opportunity, in addition to you can go to the exhibition publicity, you can sit down and chat with customers face to face to narrow the distance between each other.
5. Understand industry trends and customer needs
In the era of globalization, it is impossible for enterprises to turn a blind eye to the progress and breakthrough of their peers in the field of technology, after all, it is tantamount to isolation, and the result is bound to be eliminated in the long-term competition or corporate decline. The display of technological innovation in the industry exhibition can allow enterprises to see their shortcomings and gaps, and see the development trend of the industry.
In addition, it has just been mentioned that the exhibition is one of the few opportunities to communicate with customers face to face. In the communication with customers, exhibitors can also learn customers' expectations for product improvement and demand for new products.
